AI Insights · Timothy · December 2024
Top 5 Health and Fitness Apps on iOS in New Zealand: Q4 2024
Explore the performance trends of the top health and fitness apps on iOS in New Zealand during Q4 2024, with insights from Sensor Tower.
In the fourth quarter of 2024, the top health and fitness applications on iOS in New Zealand showcased varied performance trends, as reported by Sensor Tower.
Strava: Run, Bike, Walk saw its weekly revenue fluctuate, peaking at approximately $14K in the last week of December. Downloads had an upward trend towards the end of the quarter, with a notable increase to 2.6K in the final week. Active users were relatively stable, ending the quarter at about 53.6K.
MyFitnessPal: Calorie Counter experienced a modest rise in revenue, reaching around $10.2K by the end of December. Weekly downloads spiked to 1.6K in the last week, while active users decreased slightly, closing at 12K.
Flo Cycle & Period Tracker had a consistent performance in revenue, finishing with $9.9K in late December. Downloads also rose to 1.5K towards the quarter's end. The active user base grew steadily, culminating at 11.6K.
Runna: Running Training Plans showed a revenue increase, reaching $7.3K in the final week. Downloads surged to 1.1K, and active users climbed to 6.2K by the end of the quarter.
Headspace: Meditation & Health had a varied revenue trajectory, ending with $4.4K. Downloads had a slight rise, peaking at 185, while active users experienced a recovery, ending the quarter at 5K.
These insights, derived from Sensor Tower, highlight the dynamic nature of the health and fitness app market in New Zealand. More detailed data and analysis can be found directly on Sensor Tower's platform.